Online shoppers are spoilt for options, so it’s important to make their shopping experience as easy and smooth as is possible. If customers encounter a stumbling or confusing shopping experience, they may abandon their carts completely and leave a negative feedback that will convince other potential customers to stay clear of your store.
These ecommerce design errors can cause serious damage to your sales. Many of these mistakes are easily avoided with the right amount of planning.
Nobody wants to buy products that don’t do it justice. It’s important to have high-quality images on your ecommerce website. Poor quality images will not only drive away customers, but they can also damage the reputation of your brand.
Another common error is not offering guests a guest checkout. This could discourage potential customers from making purchases on your website. Many customers are reluctant visit homepage to sign up on a new website, especially if it requires them to enter personal information such as their email address. You should allow visitors to sign up with their social media accounts to make the process easier. This will help ease the privacy concerns of visitors.
Another common error in e-commerce is a disorganized and messy menu structure. It’s crucial to have a clear plan for how each page on your website will appear, so that navigation is clear and convenient for customers. Make sure that every page is organized based on the type of content that it holds and make it easy for your customers to locate the information they’re looking for.